Taxi Advertising Rights Offered in Beijing
Published July 24th, 2008
International Information Agency, Inc. (IIA) today announced that they will immediately begin offering American Media/Marketing Companies the opportunity to acquire the exclusive rights to outdoor advertisement space in the fastest growing Asian market. This unique opportunity allows American media buyers the exclusive right to advertise on over 6,000 taxis in the Beijing market, host city of the 2008 Summer Olympics. Advertisers will have the opportunity to place ads on taxi’s back panels, interior partitions, and passenger seat partitions essentially branding the entire taxi.
This announcement brings opportunity to expose their (message/images and) brands to an estimated 14 million residents of Beijing. In addition, to the expected l 4.6 million worldwide tourists and 96 million domestic Chinese people expected to visit Beijing during 2008. During the 2008 Summer Olympics, Beijing is expected to have an additional 600,000 overseas tourists and as well as 1.1 million domestic tourists visiting Beijing.
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